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Whaaaat? Thats right, if you’re a guy, you may not have to carry as much of your girlfriend’s junk around in your pockets when she decides not to bring a purse.  And if you’re a girl, you might not .. well.. have to jam as much junk in your purse as you usually do.  Basically its a little padded pocket that a woman (or a cross-dressing man I suppose) puts in the cozy little spot between the bra and the breast.  Depending on bra size I guess you could fit anything from a drivers license and some cash to all the store credit cards and coupons some women seem to store in their wallets.

I would think this would cause some weird-looking bra-lines and questions like “Is that a rack trap in your bra, or are you just happy to see me?”  But I suppose that’s not as weird as having muggers tell you to take empty your bra when you’re getting held up.

Did I lose you there?  Yeah, I know, it confused me to.. here’s an instructional video (by the way, I think Billy Mays could’ve sold this product quite well if he had a busty hot chick to demonstrate on):

Go check out the Rack Trap website as it is quite well written and contains some priceless material, for insance, their slogan:

If you wear a bra, or know someone who does, you need the RackTrap

Brilliant, you can’t teach this kinda shit in business school.  They’re literally targeting possibly 100% of the population here, with the minor exception of socially disconnected males who don’t know any females that wear bras, and perhaps feminist bra-protesters.

Also check out their instructions:

1. Locate your breasts. Are you a righty or a lefty? Decide what breast is most easily accessible.
2. Place your essentials (cash, credit cards, drivers license etc.) in The Racktrap™.
3. Insert The Racktrap™ in your bra between the cup and your breast (see #1) at the top of your cup.
4. Make sure the opening of The Racktrap™ is lined up with the edge of your bra.
5. Pull your shirt tight to make sure there are no lines.
6. Use your free hands for good and not evil.
7. Repeat again tomorrow.

The highlights tell a good story, that’s for sure.  You can even buy a convenient “four-pack” – for both of your breasts and their friends.

I estimate the next business opportunity for the Rack Trap folks will be the “Rack Pet Carrier”, as demonstrated here:

Popularity: 4%

Tags: breasts, commercial

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