Comments on: Cute sleepy animals, pretty sweet commercial.. wait WHAT? http://flipvine.com/blog/2009/10/10/cute-sleepy-animals-pretty-sweet-commercial-wait-what/ all the news thats not fit to print Sat, 02 Oct 2010 15:16:21 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: flipvine http://flipvine.com/blog/2009/10/10/cute-sleepy-animals-pretty-sweet-commercial-wait-what/comment-page-1/#comment-732 flipvine Thu, 22 Oct 2009 01:32:51 +0000 http://flipvine.com/blog/?p=2006#comment-732 Well, the thing is, what you really have to look at is not only odds but odds compared to potential winnings. What are the odds of playing blackjack starting with the cost of a lottery ticket and winning until you get the amount of the lottery payoff? Well, the thing is, what you really have to look at is not only odds but odds compared to potential winnings. What are the odds of playing blackjack starting with the cost of a lottery ticket and winning until you get the amount of the lottery payoff?

]]> By: causeiambetta http://flipvine.com/blog/2009/10/10/cute-sleepy-animals-pretty-sweet-commercial-wait-what/comment-page-1/#comment-697 causeiambetta Tue, 13 Oct 2009 21:45:40 +0000 http://flipvine.com/blog/?p=2006#comment-697 Fan of the one armed bandit?! Me, its blackjack. Lottery odds are what? Billions to 1 to win? yeah i'm big into marketing and not spelling, hah. Fan of the one armed bandit?! Me, its blackjack. Lottery odds are what? Billions to 1 to win?
yeah i’m big into marketing and not spelling, hah.

]]> By: flipvine http://flipvine.com/blog/2009/10/10/cute-sleepy-animals-pretty-sweet-commercial-wait-what/comment-page-1/#comment-696 flipvine Tue, 13 Oct 2009 01:28:56 +0000 http://flipvine.com/blog/?p=2006#comment-696 Good explanation - you sound like a freakin' ad account exec justifying why the commercial is good. I mean, I know WHY they did it the way they did it (except you spelled juxtaposition wrong lol) - but I think they would've gotten the point across just as well with just the last 10 seconds of the commercial - at least to me. But I don't gamble and don't play the lottery, so maybe the rest of the commercial is needed for the folks that like to be coaxed out of their slots addiction and into a nice sweet millions lottery addiction ;) ;) Good explanation – you sound like a freakin’ ad account exec justifying why the commercial is good. I mean, I know WHY they did it the way they did it (except you spelled juxtaposition wrong lol) – but I think they would’ve gotten the point across just as well with just the last 10 seconds of the commercial – at least to me. But I don’t gamble and don’t play the lottery, so maybe the rest of the commercial is needed for the folks that like to be coaxed out of their slots addiction and into a nice sweet millions lottery addiction ;) ;)

]]> By: causeiambetta http://flipvine.com/blog/2009/10/10/cute-sleepy-animals-pretty-sweet-commercial-wait-what/comment-page-1/#comment-693 causeiambetta Mon, 12 Oct 2009 15:22:24 +0000 http://flipvine.com/blog/?p=2006#comment-693 these two commercials are the 'juxtoposition' type that is a play off the brand name of 'Sweet Millions' theres 2 parts: 1) Childlike bliss, with ultra cute animals in costumes and scenes from idealized childhood set to children's music 2) Ultra deep Adult voice, no music, talking about Money. Jarring crash sound effect and harsh neon lighting So you have a lull created to evoke nostalgia of child times then a return to adulthood with serious topic of money. Because thats whats important/meaningful now. Heres where the wordplay with the word 'sweet,' in 'Sweet Million is sweet.' etc You're no longer a kid who'd be happy with carnivals/sleepovers with friends & family but an adult for who only money will do. And the best way to get that money is through the lottery. Cause getting money without working is sweet. these two commercials are the ‘juxtoposition’ type that is a play off the brand name of ‘Sweet Millions’

theres 2 parts:

1) Childlike bliss, with ultra cute animals in costumes and scenes from idealized childhood set to children’s music

2) Ultra deep Adult voice, no music, talking about Money. Jarring crash sound effect and harsh neon lighting

So you have a lull created to evoke nostalgia of child times then a return to adulthood with serious topic of money. Because thats whats important/meaningful now. Heres where the wordplay with the word ’sweet,’ in ‘Sweet Million is sweet.’ etc

You’re no longer a kid who’d be happy with carnivals/sleepovers with friends & family but an adult for who only money will do. And the best way to get that money is through the lottery. Cause getting money without working is sweet.

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